Smart-e appoint Steljes
AV designer and manufacturer Smart-e Limited has announced a new distribution agreement with the Steljes Group, who has become its UK and Ireland distributor to the AV and IT reseller channel.
The agreement, which comes into effect on 1st April 2012, enables Smart-e to concentrate on the design and manufacture of its cutting-edge AV switching and extending technology, whilst Steljes focus on delivering high level sales and support of Smart-e’s analogue and digital AV equipment.
As Jon Lane, Smart-e’s founder and managing director said “We are really delighted to be working with Steljes. The new partnership allows us to concentrate on expanding our digital range and to research and develop new technological breakthroughs in the AV arena.
He added "Our decision to partner with Steljes was due to a combination of their proven distribution pedigree and the creation of their new Specialist Products Division catering to the pro AV market. We believe Steljes is a strategic partner in strengthening the Smart-e brand across the UK and Ireland."
Ian Goodhind, Commercial Director at Steljes commented “The Smart-e range complements Steljes' existing product portfolio and will open up new market opportunities for our reseller partners. There is a growing demand for affordable and easy to use switching and extending technology and partnering with Smart-e - a recognised leader in this field - will help Steljes resellers take advantage of the tremendous opportunities that this market offers."
Steljes will provide first line support, whilst Smart-e will continue to provide technical back-up and a 3 year warranty on all its equipment.
Well known for its purple coloured equipment, Smart-e has designed and manufactured professional AV equipment used across the globe in many sectors, from education and home entertainment, to digital signage and security & surveillance, since 1999. The first to recognise, and extol the versatility, robust nature and cost competitiveness of using CAT5-8 cabling for transmitting AV signals, Smart-e continues to be at the forefront of technological firsts, having recently launched its HDMI wall plate technologies.